What we do.

We know, we know. It's complicated. Where to start, how to understand what to do first. Have a browse, then give us a call to talk it through.

Sales and marketing optimisation.

Making the most of your finite budget, understanding which of your activities are delivering your KPIs and which you can cull in order to free up resources to invest in new and emerging opportunities.  It’s what marketers' dreams are made of.

Our marketing optimisation service looks at your full marketing activity set and uses econometric modelling to decode and decipher the ways in which various activities work together to deliver your current results. We can then build predictive models and run multiple "what if" scenarios to help with annual planning, campaign reviews, and getting insights into why today's performance is the way it is - and how to make tomorrow's performance better.  

We provide understanding to questions on which of your marketing activities are most effective at driving brand attributes, leads, web traffic, sales volume,  revenue, customer retention, and high value customers. 

We’ll work with you to quantify the activity levels needed to optimise performance, so you can be more confident that the money you’re spending is working hard on the KPIs you want to shift the needle on.

Segmentation and loyalty modelling.

Our segmentation modelling provides critical and strategic analysis of your customer value segmentation model, and implications and recommendations for your organisation.  

If we're reviewing or creating your segmentation we provide advanced statistical modelling to identify key common characteristics between customer groups within your base, be they demographic, behavioural, based on current or future value, or on channel or brand preferences.

Once we've established and agreed on your value segments, we can provide strategic support to embed segmentation in your organisation, working across teams to inform, educate and adopt the use of the segmentation and insights.  

As an extension to this work - or if you have an existing segmentation model in place - we can look at your marketing performance analysis by segment. This will identify which segments are responding to which media, price, and creative combinations, so you can focus on getting and retaining more of your target customers. 

Marketing advisory services.

We've been around the block. We've seen things. We've done things. We've learnt the lessons!

Having been there and done that our experiences can be useful for clients facing similar change situations. We offer advisory support for strategic marketing and transformation initiatives including medium term strategic planning, CRM solution implementation and management, development of single customer view capabilities, and implementation of customer engagement and measurement solutions. 

How we do it.