A free read on us.
Glenn Granger's book is a readable and easy to understand view on the future of marketing effectiveness.
Glenn holds a Masters degree in Mathematics from Oxford University and has spent many years helping businesses to make better use of their marketing budgets. As founder and original CEO of marketingQED, Glenn has developed methodologies and marketing modelling software to help clients take the guesswork out of their marketing.
In Rain Dancing, Glenn explains how many marketers are trying to make critical business decisions with insufficient information, and how this makes marketing teams prone to mistakes.
He explains how this information gap can be bridged so that we can enter a new era of "rational marketing" rather than using gut feel, intuition, or myths.
Just click below to download your free copy.