As a marketer you're faced with a frustrating mix of complex challenges, all influencing your results in different ways.
What's working, what's not? Will reducing price increase sales? Will increasing TV spend increase lead volume? To what extent and with what impact on ROI? Which of my customers are profitable? And what can I stop doing in order to be able to spend more on the things that are working?
With all the recent advances in data science, there's got be a solution out there.
There is. Marketing iQ.
We're here for marketers who want to understand more about what's really driving their brand, demand, and customer profit performance.
We provide a blend of tools and expertise to suit your business, so you can decipher what's really contributing to results: what's driven by the product, pricing, advertising and sales things you do - and what's driven by competitor, market, or environmental factors.
We're independent marketing performance specialists who understand the challenges that you have. We provide access to market leading tools so that through marketing mix modelling you get the insights into what's driving your business performance, and what to change to improve it.
Marketing mix modelling.
Marketing mix modelling works by looking at the statistical relationships between the factors that influence your marketing performance, and the outcomes they actually drive.
When you've established strong causal relationships between your influencing factors, you're able to use those insights to predict what should happen if you change any of the investments in your marketing toolkit.
We've partnered with the best : marketingQED effectiveness technology.
We provide access to the full range of marketingQED products, and can work with you on the implementation of the tools in your teams, train key users, and deliver ongoing support and assistance.
By embedding marketingQED technology in your marketing performance management and decision making, you'll spend less time on model trials and data crunching, and more time improving results.
Scanmar & marketingQED offices and Partner offices
Machine Learning > Predictive Modelling > Optimisation.
Wouldn't marketing be easier if you knew the outcome ahead of time......?!
marketingQED software uses historical sales and marketing analytics data to predict the results of current and future campaigns, allowing you to simulate marketing campaigns - and the results to expect - before making a financial commitment.
With marketingQED tools, you're easily able to define your KPIs and measure potential returns prior to launching new initiatives. You can forecast brand awareness, lead generation, sales impact and profitability impacts to determine the right balance of your marketing activities and channel spend. All delivered to your desktop in clear, concise visual formats.
Predict the impacts of changes in your marketing mix - more ROI, less failure.
No data, testing, or modelling restrictions - all the marketing mix models and KPIs you like.
Reduce waste and free up resources for testing or investing in new channels or initiatives.
Your new marketing performance toolkit.
The core marketingQED products are designed to bring powerful marketing analysis in an easy to use form so that you can embed them as part of your marketing decision making and performance management toolset.
modelQED
modelQED is used to create marketing mix models that analyse past performance and forecast future marketing plans. Models can be built manually, or you can use the automated machine learning algorithm to search for a model. With this advanced capability you can run thousands of potential marketing mix models and gain deep insight into what's really driving your marketing performance.
strataQED
strataQED builds on the robust features and functionality of modelQED with the ability to perform advanced cross-sectional marketing mix model analysis. This powerful functionality allows you to make vital decisions about where to allocate your marketing resources. It helps you answer important questions, such as “… into which regions or against which customer segments could I most effectively spend my marketing budget?” With strataQED’s advanced capability, you can achieve rapid insight for more complex marketing mix problems by analysing data nationally, regionally, by store, brand or customer segment – all with the ease of modelQED technology.
optimiseQED
optimiseQED allows you to forecast the impact of your marketing and media plans and optimise your media spend. Once you have created a model in modelQED, optimiseQED runs a mathematical optimisation to find the best budget allocation. The optimisations can be made more realistic by adding business constraints to reflect budget that has already been committed or industry norms e.g. minimum and maximum level of GRPs.
portfolioQED
If your business runs multiple brands across the same markets or customer groups, portfolioQED allows you to combine existing marketing effectiveness insight with your internal forecasts in order to establish the correct budgets and level of resource allocation required to meet your goals. The greatest benefit of portfolioQED is the objectivity it brings to the resource allocation process. By allocating resources across your portfolio on an objective basis, your team will understand in clear terms the basis for your decision making.
priceQED
Conventional wisdom says that lower prices garner sales and higher profits. Intelligent data and improved forecasting potential show this isn't always the case. The grounds for price, promotion, and product development or delisting are in long- and short-term profitability, not executive intuition or reduced input costs. priceQED uses historical data and advanced modelling software to provide marketers with greater visibility and a better understanding of price sensitivity. No more conjecture. No more short-termism. Choose your price and build your business on solid rationale and objective data.
By taking a data first approach you can remove guesswork and uncertainty from your marketing performance conversations. By bringing the facts to the front everybody quickly understands what's happening.
Sound interesting?
We'd love to talk more and show you how advanced marketing analytics can take the guesswork out of your marketing.