Factsheets

We've put together this collection of whitepapers, case studies, and useful information on how you can use your data more effectively to improve your marketing and sales performance.  

Please have a browse through and download anything you want to read - we hope you find it interesting.

MMM 101

This simple explainer document takes you through the use of econometrics for Marketing Mix Modelling, how it works, and why it can be applied to your business

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Using Google Trends data

This paper takes a look at how you can use google trends as a data source for marketing analytics.  It's a practical use guide on how to access and use this and other emerging sources of marketing data in order to analyse the effectiveness of the various components in your marketing mix.

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Optimise. Now!

In this whitepaper we set out some essential points which are often overlooked but which are crucial in optimising activities within your marketing portfolio.  See how by following a few simple points you can better understand the right levels for your marketing mix investments in order to achieve better results over the medium term. 

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