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About us.
New Page
About us.
Who we are.
Where were the independent experts in the market who understood the complexity and challenges that marketers are faced with, and could help use data to deliver marketing performance insights?
We wanted to find a more straightforward, uncomplicated answer to complicated marketing performance problems.
That's why we started Marketing iQ.
We found great marketing modelling tools, codified processes and refined analytical techniques. Combined with our expertise in strategic thinking, marketing and sales, this enables us to offer a range of solutions for clients wanting to turn their data into insights, and their insights into better performance.
We service all of Australia and New Zealand, with our head office in Auckland.
We ❤ Mondays.
Seriously, we love what we do at Marketing iQ. We promise you’ll notice - we’re passionate about our work, and we get a real kick out of making your data help you work smarter.
Richard Clapp
Paul Millett
Richard is our expert in data analytics, customer value modelling and segmentation – helping companies to achieve marketing focus and optimise profitability. He’s led award-winning strategic data and marketing consultancies, working across a range of industries in New Zealand and internationally.
Calm under pressure, Richard likes challenging clients' preconceptions of what's really influencing their results. A Cantabrian by birth, he's still a big fan of the Crusaders.
Paul thrives on the ideas and opportunities that are created following great insights from good data.
Paul is passionate about helping clients to challenge their thinking, approach and attitudes towards their market, customers and product or service development.
Paul is also a keen cyclist and will happily talk about the multi-day events he has competed in, including the recent World Masters Games and The Pioneer 7 day MTB race through New Zealand’s Southern Alps.
The rest of the team
Behind the scenes we have a team of professional data strategists, analysts and more, working to deliver our best service to you.